Paper 1

1:Unnecessary repetition makes a message wordy and boring. What are the popular three ways used to eliminate unnecessary repetition? 3

2:How can we make disappointing or bad news messages effective? 3


3:Effective persuaders know that the facts alone may not be enough to persuade your audience. What are the other important factors needed to persuade the audience? 3


4:Jot down the benefits of using overhead transparencies as a visual aid to an oral presentation. 5

5:Define reservation letters. Discuss the plan that is followed for writing effective reservation letter. 5

6:What is a direct request letter? Explain the difference between direct and indirect request letter with the help of examples. (2+8)

7:What is the difference between logical appeals and emotional appeals? Discuss how a balance between the two types of appeals could be achieved in a persuasive message. (5+5)